Magazine Review: Vibe

Magazine: Vibe
Cover Story: Kanye West
Publication Date: February 2009
Age Range: 14 - 19
Genre: Multicultural / Music / Celebrities
Rating: 1 2 3 4 5

Comments: While doing my library observation at the Halifax North branch of HPL this weekend I took a look at the latest Vibe magazine. A close up of pop superstar Kanye West's face graced the cover. I noticed that the advertisements feature mostly black and latino models and celebrities. Most of the articles were about current pop or hip hop music, although there were a couple of nods to the history of pop music and Motown, with a vintage photograph of Michael Jackson in his 'Thriller' days, and Smokey Robinson's writing and performing skills. There was a little bit of sports coverage, and more than one advertisement for the movie, Notorious, about Notorious B.I.G., soon to be released. There was also a little bit on travel, like the description of Beyoncé's latest world tour. I think Britney Spears was the only white performer mentioned in the whole magazine, so the intended audience is probably largely multiracial. I was surprised by the sexiness of some of the photo shoots, especially those for fashion labels – the models looked to be about 16 years old, but acting like they're ten years older. There was also some coverage of current television shows, including a couple that focus on queer issues, which was good to see included in this mainstream magazine. Overall, I would say this magazine is appropriate for older teens with an interest in mainstream popular culture.

Date Read: 24 January 2009